Movilitas.Cloud Enables Supply Chain Visibility at A.forall
This video features a conversation with A.forall on how Movilitas.Cloud is used to support regulatory compliance with the European Union’s Falsified Medicines Directive.
10
min watch
Video Overview
Movilitas.Cloud is a next-generation Software-as-a-Service cloud-based solution developed by IndX. Movilitas.Cloud helps industrial enterprises digitally serialize, track and trace products worldwide across supply chain networks while supporting compliance with regulations and industry-specific standards.
In this video, IndX speaks with Juan Chia, Chief Information Officer at A.forall, a global pharmaceuticals organization focused on making affordable medicines available. The discussion explores how A.forall worked with the Movilitas.Cloud team to support regulatory compliance with the European Union’s Falsified Medicines Directive.
Video Content Breakdown
Speaker Introduction & Role
I'm Juan Chia, the Chief Information Officer for the Alter Pharma Group. I'm responsible for all the IT systems, both regulated and not regulated and, in particular, all the systems supporting the serialization processes.
Company Mission & Business Model
Alter Pharma's mission is to make affordable medicines available to all. And we do it in two different ways. We have a pharmacy house business and we also have a generics business. The pharmacy house business is the combination of parallel import and drug shortages medicines that we provide to the market here in the Benelux. We work with pharmacies both in retail and the hospitals. And thanks to us, we have been able to provide just in 2022 over 600,000 treatments for patients that otherwise wouldn't have received it. Our second business is generics. We develop and launch medicines with partners all over the world. And we ensure that those medicines are on a need basis, meaning that we're always looking for the medicines that are going to help the most.
Partnership History & Regulatory Context
IndX's team has been with us for the last four years. We first engaged with them in 2018 when we were getting ready for the European legislation that was coming up to do with the falsifying medicines directive. This legislation was activated on the 9th of February 2019 and we had to move quickly with regards to changing our operations to be compliant with the legislation. So their team was there for us at the beginning when everything was new for us.
Movilitas.Cloud Adoption & Compliance Milestones
So when the Movilitas.Cloud system was presented to us as part of the compliance program, it basically fitted perfectly with our needs. And since, well, the 9th of February 2019, we've been compliant on serializations. Also, the evolution of the system has worked with us as well because in 2022, we applied the Movilitas.Cloud platform to our generics processes as well for serialization. The evolution that we had seen on the European legislation through the European Medicines Verification Organization, the EMVO, has been supported by the Movilitas evolution. I would call it a nice four years of hand-in-hand work together.
European Market Dynamics & Repacking Complexity
Alter Pharma fulfills a specific role within Europe because free trade allows companies to buy products in one country, repack them, and sell them to solve medicine shortages. This process became more complicated because of the FMD regulation. Products are serialized, and if you repack them, they become a different product. You need to be able to identify that the original product is no longer on the market, that a new product exists, and maintain a link between the product that you bought and the product that you sell.
Process Design & Standardization
Alter Pharma allowed us to look at complete manual processes, semi-automated processes and completely automated processes. Together we were able to build a solution that is standard and is also used by other companies in Europe. We are still evolving together to make it better and better, and the system has allowed us to move from manual processes into automatic processes.
Operational Benefits & System Usability
We did get quite a lot of benefits in the cooperation with the IndX team and the Movilitas.Cloud software. It's a very easy-to-use software. The interface is browser based. We can access it from anywhere. We can manage users, apply granular labels to operators, and gain control over processes that were previously manual. This has increased efficiency and reduced errors because the system is now managing processes that previously had no central location.
Support Model & Trusted Collaboration
The system also comes with a very talented group of people. We have the trust and the capacity to call into a group that supports us technically and helps us evolve when we want to do new things. When we have new partners to connect to, they already know us well enough to understand what we are looking for. That closeness is very important for us and feels almost like an in-house resource.
Visibility, Control & Regulatory Adaptation
The system gives us a lot of visibility into what's going on. We have people in different countries and warehouses across Europe, and when they scan, the data comes into the Movilitas system. That visibility allows us to move faster and with more trust in the data that we handle, both for the European hub and evolving European regulations. We are strong supporters of the European Medicines Verification Organization (EMVO) and stay engaged to understand how the industry is evolving.
Regulatory Expertise & Proactive Guidance
The team also brings strong regulatory knowledge. They often inform us about upcoming changes and new possibilities, helping us stay ahead of the curve. That is something we can do with the Movilitas.Cloud team.
Modules & Serialization Capabilities
The software provides multiple modules supporting operations:
Manufacturer for Pharma: Visibility into serial numbers, GTINs and SSCCs used for shipping and aggregation.
Repacker FMD: A desktop application for warehouse teams using scanners to process orders, scan serial numbers and decommission packs through the EMVO.
Serialized Logistics Module: A mobile-based solution allowing warehouse teams to scan using smartphones or scanners, connect to orders, and feed data directly into serialized manufacturing for QA validation.
Aggregation & High-Volume Processing
If aggregation is used with SSCC numbers, the system provides fast visibility of all serial numbers received. With just a few clicks, thousands of serial numbers can be commissioned and sent to the European database, making the process fast and efficient.
Quality, Automation & Compliance Strategy
At Alter Pharma, we look for high quality in our products, partners and systems. The Movilitas.Cloud system provides automation for critical safety-related processes and allows us to move from manual to automated operations while staying compliant with FMD regulations—not just because we have to, but because we want to stay ahead.
Growth Enablement & Partner Ecosystem
Growth is a key business driver, and growth requires partners of different sizes, maturity levels and geographies. To adapt to each partner, we need support to overcome technical and process-related challenges. We have achieved strong day-to-day reliability, allowing us to tackle new needs quickly and engage with partners in flexible ways, always within a compliance framework.
Conclusion & Value Statement
We cannot afford to slow down when onboarding new partners or technologies. The strength of the Movilitas.Cloud system and team is that they provide solutions to tackle deviations and challenges. And in essence, Movilitas saves the day.
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Our Expert Speakers
Marc Blekkink
Managing Director Movilitas.Cloud at IndX
Marc studied chemical engineering with a specialization in control technology. Within GE Plastics in both America and Europe, he implemented automation projects in the factories. As an entrepreneur, he was involved in several initiatives regarding optimization of production and business processes. He developed Movilitas.Cloud, a SaaS solution for the serialization and tracking and tracing of medicines and is part of the HDA board for the DSCSA compliance technical realization. Marc is the founding father and Product Owner of Movilitas.Cloud and regulations expert at Engineering Industries eXcellence.